Timstv is an in-restaurant television channel showcasing tim hortons content in a creative, informative and entertaining manner the network will be broadcast to 2,200 existing tim hortons restaurants in canada and most new tim hortons restaurants currently in development. Tim hortons is the most valuable segment for restaurant brands international and we expect nearly 60% of the company’s overall 2017 revenues to come from tim hortons company owned restaurants and another 18% from the franchised restaurants of the same brand.
Tim horton 1 describe strategy and the 4 generic strategies in the context of the case company (tim horton) - business model: the company’s main business is franchising and collecting royalty revenues from tim hortons restaurants located in canada and the usa.
Tim hortons inc business history tim hortons inc is mostly referred to as tim hortons café and bake shop it is the largest fast food service in canada it also has some restaurants in the usa and the persian gulf region.
The strategy which tim hortons needs to follow when entering into china and india is broad differentiation strategy, due to the massive population majority of population in these two countries consist of people with low income though it also holds a growing middle class.
To say that tim hortons is a beloved and iconic canadian brand is an understatement tim hortons is the undisputed coffee leader in canada, the #1 most trusted coffee retailer brand and the sixth most influential brand in canada, according to ipsos reid it is also one of the top 100 most loved companies in the world according to apco insight.